As we move toward the end of the year, holidays begin to appear across our calendar. Halloween, Bonfire Night, Christmas, and New Year, each of them bringing a surge in retail custom. It is estimated that the average UK household spends an extra £500 in December, which means a busier high street and more potential sales.

 

As a retailer, it is important that your shop is ready for the extra footfall. While the busyness of your store will lead to greater sales, it can also negatively affect them too, as crowds quickly lead to stress. To create a better space for your customers, one that allows a positive shopping experience, even during the festive season, it is important to adapt your shop’s interior design and layout.

 

 

Your retail shelving should be reassessed during busier periods and a different balance between stock and space found. Filling your furniture with extra stock will lead to overcrowding, dissuading and even preventing shoppers from browsing. Moving stock from central floor displays, such as freestanding units and gondolas, and onto static vertical space is an excellent way to free floor space, bringing a greater sense of space to your store.

 

There are plenty of shop shelving choices to transform wall space into secure and viable options for many of your products. Modular shelving is widely adopted for its versatility and it can be reinforced with the addition of aluminium wall battens, which allow for greater weight loads. Depending on the layout of your store, this is also advantageous to remove any obstructions from a customer’s view.

 

The extra stock that is brought to the floor, can be displayed on adjustable or easily removed shelving and furniture. This way, the display can be consolidated or removed once it has been sold. Units and rails are a useful choice, especially those on wheels.

 

Reconsidering your shop space isn’t the only aspect to consider. Many retailers take on extra staff members for support during the festive season. Having shop furniture and displays that are conducive to intuitive adjustment is helpful since even newer staff will be able to assist in changing the environment to levels of stock and custom.

 

 

The extra customers are also likely to include first-time buyers that, with the right impression, may potentially become regular and loyal to your business. Making sure that your store is clean, tidy, and represents the value of your brand is fundamental to making a good impression. The key to their overall positive sales experience is the shop counter, where retailers often display extras and sale items. Queue management furniture is incredibly useful during this time since this can quickly become a point of frustration for shoppers eager to move on.

 

After fifty years, it continues to be our aim to support your business with enthusiasm for shop furniture, in addition to providing high-quality stock. If you have any questions relating to your store or items in our catalogue, then speak to a member of our Stayfast team at 0800 0029 156 or email sales@stayfast.co.uk.